Racing for Freedom Grow
A Past Campaign That Made an Impact
Freedom Grow’s race car initiative was one of our most bold, powerful, and unforgettable campaigns, a fusion of advocacy, community, and professional drag racing.
What started as a creative idea quickly became something historic.
Freedom Grow officially entered the professional drag racing world through the Professional Drag Racing Association (PDRA), becoming the first fully cannabis-sponsored race car to compete in a professional race series, breaking barriers not only in advocacy but in motorsports itself.
This wasn’t just visibility; this was history in motion.
Campaign Status
This campaign has concluded.
While the race car is no longer active, its impact continues to fuel our mission every day.
The Drag Racing Car
This was not just a showpiece; this was a serious, competitive drag racing machine.
The Freedom Grow car was a:
2,000-horsepower, nitrous-powered GTO
Running the 1/8 mile in approximately 4 seconds
In the world of drag racing, that level of performance puts a car in an elite category, loud, fast, and impossible to ignore.
Every time this car launched down the track, it wasn’t just racing; it was delivering a message:
Cannabis prisoners are not forgotten.
On the Track
During its 2 years, the Freedom Grow drag car competed in multiple professional PDRA events across the country, including:
- Michigan – Northern Nationals
- Tennessee – Thunder Valley Throwdown
- North Carolina – DragWars
- Virginia – World Finals
- Florida – Snowbird Outlaw Nationals (Winner’s Circle appearance)
Driven by a Legend
The car was brought to life by Randy Lanier — a racing legend and Freedom Grow board member.
Randy’s story made this even more powerful.
He is not only a highly respected figure in motorsports, but also someone personally impacted by cannabis prohibition, making this campaign deeply personal and symbolic.
Powered by Purpose
This campaign came full circle in one of the most meaningful ways possible.
The primary sponsorship for the race car was donated by Chris Holdolf of C&C Pumping, a supporter who was previously incarcerated for a cannabis-related offense.
That means:
Someone directly impacted by prohibition helped fund a campaign to fight it.
That alone makes this project extraordinary.
We extend deep gratitude to C&C Pumping and to every sponsor and supporter who helped make this car what it was, a bold, visible, and historic force for change.
The Impact
Through this drag racing campaign, Freedom Grow was able to:
- Reach entirely new audiences outside of the cannabis space
- Enter the national motorsports stage with a purpose-driven message
- Fulfill hundreds of prisoner “Wish List” requests (commissary, books, support)
- Fund outreach, reentry support, and advocacy programs
- Build relationships with racing fans, families, and communities nationwide
The racing community embraced the mission, opening doors, starting conversations, and standing behind the cause.
Continuing the Mission
While this chapter has come to a close, the impact continues.
The awareness, connections, and support generated through this campaign still fuel our ongoing work, including:
- Commissary support
- Holiday drives
- Family assistance
- Advocacy and clemency efforts
Get Involved
If this campaign inspires you, there are still many ways to support:
Donate
Partner with us
Share our mission
Every action helps us continue what this campaign helped build.
We are deeply grateful to our sponsors, donors, and volunteers who help us keep the wheels turning. Every race we run is a platform for justice, and together, we’re driving change and bringing light to dark cells, one eighth-mile at a time.
